Privacy Policy

Last updated: 7 July 2026

This Privacy Policy explains how Shopyafen ("we", "us", or "our") collects, uses, and protects your personal information when you visit or make a purchase from our store.

1. Who We Are

Shopyafen
10 Azalea Avenue, Sunderland, SR2 7EY, United Kingdom
Phone: +447792090092

2. Information We Collect

We collect the following types of personal information:

• Contact information: name, email address, phone number, billing and shipping address
• Payment information: processed securely via our payment provider (we do not store card details)
• Order information: products purchased, order history, and transaction details
• Device and browsing data: IP address, browser type, pages visited, and cookies

3. How We Use Your Information

We use your personal data to:

• Process and fulfil your orders
• Send order confirmations and shipping updates
• Respond to your enquiries and provide customer support
• Improve our website and services
• Comply with legal obligations

4. Legal Basis for Processing (UK GDPR)

We process your data on the following legal bases:

• Contract performance: to fulfil your orders
• Legitimate interests: to improve our services and prevent fraud
• Legal obligation: to comply with applicable laws
• Consent: for marketing communications (where applicable)

5. Sharing Your Information

We do not sell your personal data. We may share it with trusted third parties solely to operate our business, including:

• Payment processors
• Shipping and logistics providers
• Our e-commerce platform (Shopify)
• Analytics providers

All third parties are required to handle your data securely and in accordance with applicable law.

6. Cookies

We use cookies to enhance your browsing experience, analyse site traffic, and personalise content. You can manage your cookie preferences through your browser settings.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Data portability
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, please contact us at the details below.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us:
Shopyafen
10 Azalea Avenue, Sunderland, SR2 7EY, United Kingdom
Phone: +447792090092